A good rate mix is very important to increase your property visibility and bookings from your online sales channels. By loading different competitive rate categories, you increase the probability your hotel will showing specific searches. On GDS you must have a minimum of 3 categories against the rate access codes of RAC, COR and PROM. Loading 2 or 3 competitive promotions and packages helps increase bookings and is highly recommended.
Check by running monthly CRS reports that you are doing best practice by ensuring the following:
1.) Best available unrestricted Rate (BAR) ensuring rate and inventory parity on all channels.
2.) Corporate rates loaded to attract business travellers. Make sure these are better than BAR.
3.) Package - A package can include anything that gives added value such as free parking, a bottle of wine, tickets to events, shuttle service or a meal voucher. Or a value-added package including day tours, car hire etc.
4.) Promotional - Promotional rates are just as flexible. These can be anything from increased travel agent commissions; extended stay pricing, advance purchase prices (lead time) or can be based on any system restriction.
It's important to note that promotional and package rates can be higher than your best available unrestricted rate if they include value inclusions. Make sure these inclusions are clearly shown on your online sales channels. The diagram below shows a general guide on rate structure.